Branché

Branché Foston is a distinguished Creative Brand Strategist with a specialization in catering to the Wellness and Fitness needs of the Gen Z and Millennial demographics. With a diverse background encompassing Tech, Integrated Marketing, Publishing, and Audience Development, Branché has forged a distinguished career by leading and harnessing the power of Social content and experiences to convey profound narratives, drive sales, and yield highly engaging outcomes for both Brands and consumers alike.

By bridging the divide between Movement and Mindfulness, as well as Corporate and Community spheres, Branché consistently inspires businesses to engage consumers effectively and fosters trust and leadership within communities.

Brand Marketing Expertise

Branché boasts an impressive track record of spearheading marketing campaigns for renowned Brands such as Nike, Foot Locker, and REI, employing creative storytelling, advertising initiatives, and in-person experiences to directly connect with target consumers. She is widely respected as a luminary, consultant, and visionary shaping the future of Wellness, Fitness, and Product Integration.

Formerly serving as the Senior Social Media Director at Hunker (a subsidiary of World of Good Brands Ltd.), she orchestrated and led three years of advertising and Influencer campaigns, both in-store and online. Her pioneering role and campaigns garnered the approval of Executive Leadership as they marked groundbreaking endeavors within Leaf Group, Ltd.

Founder and Head of Marketing

Presently, Branché holds the esteemed position of Founder and Head of Marketing of The Honey Block, a Wellness Experience Company, where she spearheads a dynamic leadership team of 12 individuals. Together, they collaborate with companies, weave Brand narratives, and directly engage with a highly enthusiastic target audience. Branché embarked on this journey as a Certified Yoga Instructor and Meditation Teacher, evolving into a Wellness Leader who takes pride in propelling The Honey Block into a global movement celebrated for its far-reaching impact.

Educational Background

• UCLA Anderson School of Management (‘19) MBA Riordan Fellow

• USC Annenberg B.A. in Communication (‘11)

Certifications

• LA Lakers & Boston Celtics Sports Marketing & Partnerships (‘24) Certification

• NYU Global Sport Management (‘24) Certification Candidate

• Northwestern Sports Marketing (‘24) Certification Candidate

Business Achievements

She has been recognized as a:

• 2023 REI Embark Fellow

• 2021 Aerie Change-Maker Fellow

• 2020 Pledge LA x GRID 110 Inaugural Fellow

further solidifying her commitment to excellence and innovation in her field.

Find her on Instagram, and contact her at: branche@thehoneyblock.com